Ann-Sofie
Back launched her eponymous label in 2001. In 2005, she launched Back, a
secondary line with a more accessible price point. Signature pieces play with
the silhouette in a humorous yet wearable way.
In 2009,
Back was appointed the joint creative director of denim brand Cheap Monday,
alongside its founder Örjan Andersson.
In the same
year, a "hostage" store was opened in Stockholm - in which monthly
themed events took place, such as "crimes against fashion" and
"horror night". The store was the first combined Ann-Sofie Back/Back
store.
Prior to her
launching her own label, Back worked as a designer for Joe Casely Hayford in
London, as well as at Acne Jeans.
Not content
with being just a designer, Back is a stylist and fashion editor forSelf
Service and Purple magazine among others.
In October
2001, Back debuted her own ready-to-wear collection at the Purple institute in
Paris, and after four seasons participating in the Paris shows, began showing
in London during London Fashion Week. She continues to show in London.
Fans of her
creations include Chloe Sevigny, Daisy Lowe and singer Robyn.
Back has taken
part in group design and art shows that span London's ICA and the Victoria and
Albert Museum, as well as Paris' Palais du Tokio and the Musee de la Mode de la
Ville de Paris. Her work was included in the Reshape show, featuring on the
official schedule of 2003's Venice Biennale.
In 2004, a
documentary entitled BACK was aired on Swedish National Television. It detailed
the story of the label from the first show in Paris.
Back has also
designed capsule collections for Topshop in London.
She was
awarded the prestigious Goldbutton Award, the equivalent of the CFDA awards in
Sweden and, such has been the success of her label, a stamp was produced in
Sweden to celebrate.
Pop collection 2014 |
Ősz/Tél 2014 |
Nincsenek megjegyzések:
Megjegyzés küldése